Goals and Actions

This sustainability roadmap relates primarily to the Volkswagen Group. It indicates the core goals that we are pursuing in the three dimensions of Economy, People and Environment as well as through our overarching sustainability management, in order to reach our corporate goals for 2018. Most of the Group brands and companies have set up detailed sustainability roadmaps of their own, aligned with the corporate goals.

Strategy & coordination

Strategic areas   Goals and actions   Deadline   2013 implementation  
Management Ensure similar management of sustainability in the Group and in the brands and companies 2015 Organizational structure introduced in Porsche and Financial Services
Transparency Establish IT-based sustainability management system at Group, brand and company level 2016 Group-wide provision of data for the 2013 ­Sustainability Report
Group Sustainability Reporting Guideline 2014 New
Stakeholder dialogue Establish IT-based stakeholder management system at Group, brand and company level 2016 New


Strategic areas   Goals and actions   Deadline   2013 implementation  
Customer satisfaction Top customer satisfaction with purchase, product and last workshop visit in the core markets 2018 Satisfaction measured in 35 markets; high target achievement level for the premium brands
Product responsibility Strengthen innovation and technology leadership 2015

2013 – 2015 investment program: more than two thirds of total investment of €50.2 billion earmarked for more efficient vehicles, new technologies and ­environmentally responsible production
Strengthen innovation and technology leadership 2018

2014 – 2018 investment program: more than two thirds of total investment of €84.2 billion earmarked for increasingly efficient vehicles, powertrain systems, technologies and environmentally responsible production
Environmental offensive in China 2015

2013 – 2015 investment program: more than two thirds of €9.8 billion total investment in China ­earmarked for low-consumption models and ­sustainable production
Compliance Strengthen networking of compliance organization and ­activities ongoing All Group brands involved in exchange of experience in Governance, Risk & Compliance (GRC) in ­Braunschweig and GRC Conference in Berlin 2013. ­Regional network meetings and launch of GRC wiki as information and exchange platform for GRC ­organization
Firmly embed compliance culture and improve knowledge of relevant compliance values and principles in the workforce ongoing Information supplied to specific target groups via ­different media at various brands and companies
Continuous optimization of Compliance Management ­System (CMS) ongoing Further development of CMS, taking account of ­international legislation and Group benchmarks
Ongoing optimization of integrity checking of business partners (Business Partner Check) ongoing Further development and roll-out in new companies
Carry out and enhance Group-wide compliance training for various target groups ongoing Risk-based approach in classroom and online training courses
Prevent money laundering 2013 Structures and training courses developed and ­extended
Include human rights in compliance risk analysis and ­complete integration into GRC control process 2013
Human rights were part of compliance risk analysis in 2013
Extend compliance activities in China 2013
China Compliance Conference 2013 held in Beijing, ­follow-up activities defined and implemented
Risk Management and ­Internal Control System (RMS/ICS) Operate and further develop risk management and ­internal audit system in operating business units
ongoing RMS/ICS guideline updated
Practical guide compiled
Standardize and further develop risk management ­methods and processes to safeguard the future viability of the ­Volkswagen Group ongoing GRC IT system introduced to ensure consistent and standardized recording of risks
Good practices for typical risks, appropriate risk ­control measures and suitable monitoring schemes for ­selected risk areas developed
Supplier management

Integrate Porsche, Scania, MAN and Ducati brands into “Sustainability in Supplier Relations” concept 2013

Integration successfully completed subject to ­implementation of individual elements
Integrate sustainability requirements into all Group ­contracts 2014
Contractual part of all newly concluded General ­Procurement agreements
Extend E-Learning tool and sustainability questionnaire ongoing In terms of procurement volume, 50% coverage for E-Learning tool and 82% for sustainability questionnaire
Introduce in-depth sustainability audits and training courses ongoing Various regional sustainability training courses and workshops carried out; first pilot audits on CSR carried out


Strategic areas   Goals and actions   Deadline   2013 implementation  
Qualification Strengthen vocational education and training internationally and introduce Meister (group leader) qualification worldwide: specialist and Meister qualification to same standard throughout the world 2018

More than three quarters of all apprentices in the Volkswagen Group learn their profession through the dual system. In 2013, a total of 322 Meister were qualified at Volkswagen, 84 outside Germany
Develop university graduates into top experts: excellent qualification within all the Berufsfamilien (professional families)
ongoing Qualification within Berufsfamilien has been introduced at Volkswagen in 75% of all Berufsfamilien; preparatory work has already been done in the remaining 25%
Participation Enhance performance and ensure all employees share in success: establish three-part pay system with basic pay, performance-related component and entitlement to profit-sharing as Group standard ongoing 90,556 annual appraisals took place in Volkswagen AG, Volkswagen Financial Services AG and Volkswagen Immobilien Service GmbH in 2013. Since the introduction of an annual performance appraisal for temporary external personnel in 2013, 7,285 appraisals have been carried out
Health Promote health, fitness and ergonomics: extension of the Volkswagen Checkup and follow-up screening programs ongoing The Volkswagen Checkup has been carried out almost 61,000 times since its introduction in 2010. In the reporting year alone, almost 16,000 Volkswagen Checkups were carried out. Existing screening programs have been brought into line with the Group-wide standards represented by the Checkup, for instance at ŠKODA, where over 15,000 ŠKODA Checkups have already been carried out
Promote health, fitness and ergonomics: continuous improvement in ergonomics ongoing Volkswagen has trained 143 employees as ergonomics specialists. They will in future be involved in analyzing and improving working conditions and procedures on the basis of internal ergonomic standards
Occupational safety Improve Group occupational safety management system at all production sites ongoing An audit of the Group occupational safety management system was carried out successfully during 2013 at the Volkswagen sites: Anchieta (Brazil), Puebla (Mexico), Poznań (Poland) and Osnabrück (Germany)
Advancing women Increase the proportion of women at all levels of management: 30% at all levels of management in the Volkswagen Group in Germany; female graduates to account for at least 30% of graduate recruitment in the Volkswagen Group in Germany ongoing The proportion of female graduates recruited rose to around 30% in 2013. In the medium term this will raise the proportion of women in management roles in the Volkswagen Group in Germany. Thus the proportion of women in management at the Volkswagen Group in Germany was increased from 9.3% in 2012 to 9.8% in 2013
Social responsibility Introduce Group-wide analysis of the effectiveness of Corporate Citizenship activities and incorporate into sustainability management system 2015

Exchanges between the local project managers and development of common criteria encouraged
Guidelines for developing and carrying out CSR projects at the Group, brand and company level 2015
Group networking platform for local project managers launched in 2013
Foster volunteering by Volkswagen Group employees ongoing Pro Ehrenamt: over 600 projects in 2013
Cooperation between Volkswagen Financial Services and My Finance Coach: 151 Finance Coaches trained / 13 cooperative projects with schools / 36 classroom visits


Strategic areas   Goals and actions   Deadline   2013 implementation  
Environmental strategy Implement Group Environmental Strategy ongoing Adopted by Board of Management in 2013
Review brand environmental strategies 2015 “Ecomotive Factory” ( SEAT)
“Green Future” ( ŠKODA)
“ultra-Strategie” (Audi)
“Think.Blue. Engineering.” (Volkswagen brand Research & Development)
Establish “Think Blue.” as the Volkswagen brand’s mindset on environmental sustainability ongoing Third international fuel-saver driving championship “Think Blue. World Championship 2013.” with 17 countries taking part. Continuous involvement of employees worldwide on topics of environmental relevance, by using a monthly newsletter, publication on intranet or in employee magazine
Increase efficiency in the Volkswagen brand’s German dealerships by cutting CO2 emissions by 25% by 2020 (baseline: 2014) 2020 New
Environmentally compatible production Reduce energy and water consumption, waste and emissions per unit produced across the Group by 25% (baseline: 2010) 2018 12.5% reduction achieved by 2013 (cars and light commercial vehicles)
Reduce specific greenhouse gas emissions from energy consumption in Germany by 40% (baseline: 2010) 2020 Kassel: new combined cycle power plant for generating hot steam (2,000 kW), Zwickau: 1st of 3 gas-fired CHP cogeneration plants started up (1 engine: 4,100 kW, total: 12 MW electric, 12 MW thermal), Braunschweig: ground broken for new CHP plant (–30,000 t CO2 /year), Emden: decision taken to build on-site wind farm
Environmentally compatible products Cut CO2 emissions by European new car fleet by around 30% to 120 g CO2/km over the period 2006 to 2015 2015 EU fleet CO2 emissions in 2013: 128 g/km
  Cut European new car fleet CO2 emissions to 95 g CO2/km 2020 EU fleet CO2 emissions in 2013: 128 g/km
  Top places in selected product rankings, ratings and awards ongoing Eco-up! , Citigo CNG and Mii Ecofuel overall winners in the 2013/14 VCD “Cars and the Environment” table;
Golf TGI BlueMotion , 2nd place in “compact class” in the 2013/14 VCD “Cars and the Environment” table
  Every replacement model to have better environmental characteristics over its entire life cycle than its predecessor ongoing Systematic implementation of Group Environmental Principles Product; documented in 2013 not least by Environmental Commendations for Golf, eco-up! , e-up!
  Every new model generation to be 10–15% more efficient than its predecessor ongoing Systematic implementation of Group Environmental Principles Product, latest proof: Golf 7 around 14%
  Extend availability of alternative powertrain systems as an integral part of the CO2 mitigation strategy ongoing Systematic implementation of Group Powertrain and Fuel Strategy.
VW Commercial Vehicles: field testing with 7 E-Caddy vans (2013);
SEAT: Green Lion project (2014); Audi: introduction of 5 plug-in hybrid models (A4, A6, A3, Q7, A8, from 2014); Porsche: introduction of 918 Spyder and Panamera plug-in hybrid (2013), Porsche Cayenne plug-in hybrid (from 2014); Volkswagen: introduction of Jetta Hybrid , e-up! and XL-1 (limited series) in 2013.
Introduction of Golf Estate TGI BlueMotion , e-Golf , Golf GTE plug-in hybrid and Passat plug-in hybrid (from 2014)
Intelligent mobility Extend range of available products and services ongoing Preparation for full-scale start of Quicar-electric
Equity interest in Greenwheels
  Forecast and analyze mobility trends, derive challenges and approaches for future mobility ongoing Presented and discussed in internal Group and brand Steering Groups
  Carry out or participate in research projects ongoing Selection:
Sustainable Mobility 2.0 project (WBCSD); INEES project: smart grid connection of electric vehicles, funded by German Federal Ministry for the Environment; URBAN project: improving traffic flow at junctions, funded by German Federal Ministry for Economic Affairs & Energy; “What Cities Want” study (MAN)
Biodiversity Establish biodiversity management: analysis of the impacts of business activity, inclusion in environmental management system, cooperation with environmental associations and suppliers, reporting and communications ongoing Participation in working groups and support of studies into the development of management tools/indicators; cooperation/projects with NABU