Porsche: Driving in its Purest Form

Porsche is one of the world’s most successful manufacturers of exclusive sports cars and sporty SUVs and has been part of the Volkswagen Group since 2012. The company was founded in 1931 and each year builds around 141,000 vehicles at its production plants in Stuttgart and Leipzig. In 2013 Dr. Ing. h.c. F. Porsche AG and Porsche Leipzig GmbH employed a total of 19,265 people and recorded revenue of €14.3 billion. Porsche is one of the strongest and best-known brands in the automotive world. From the outset, Porsche sports cars have stood for performance, distinctive design and quality. Along with Western Europe, the company’s most important sales markets are the USA and China.

Broad-Based Responsibility

Porsche considers assuming responsibility for people, the environment and society one of its central tasks. Consequently, when it comes to sustainability, the company focuses on five specific action areas: (1) Economy, Governance and Customers, (2) Product Responsibility, (3) Environment and Energy at Company Sites, (4) Employees and (5) Society. Porsche is engaged in a variety of activities in each of these areas.

The area of Society, for example, is covered by the company’s corporate social responsibility activities. Porsche has for many years supported a large number of social institutions and projects – notably at its company sites – under the headings of social commitment, education/research, culture and sports.

Porsche’s multi-faceted commitment to environmental protection, energy efficiency and resource conservation is enshrined in the areas of Environment and Energy at Company Sites and Product Responsibility. For example, for many years now the company has invested in the area of alternative drive systems, because as a sports car manufacturer, Porsche considers it vital that ongoing increases in performance go hand-in-hand with systematic reductions in fuel consumption. Equipping the Cayenne and Panamera with hybrid drive systems has enabled the company to make significant progress in cutting its fleet emissions. In addition to product-related environmental protection measures, Porsche has also been quick to invest in manufacturing processes that are as environmentally compatible and resource-efficient as possible. Not for nothing do experts around the world consider the company’s manufacturing operations a prime example of efficiency. Porsche assigns top priority to economical use of water, energy and raw materials as part of its commitment to fulfilling its self-defined goals – including reducing the volume of waste, optimizing wastewater treatment and cutting CO2 emissions across all areas of production.